Get your 2-week plan
RWA & tokenisation

Institutions understand your product. CT doesn’t.

We run your X account: plan, posts and replies. Nothing your counsel would strike.

Get your free 2-week planSee the method
Priya
@priya_allocates
the Meridian custody thread is the first tokenised-credit explainer I’ve forwarded to our IC without a disclaimer attached
3h · 27K Views
146140227K
Tom · credit desk
@creditdesk_
asked Meridian a waterfall question on a sunday. got an answer from whoever actually built it, with the doc page. that’s rare in RWA
6h · 19K Views
93829619K
Mara
@0xmara
RWA accounts are either bank press releases or “1000x treasuries ser”. Meridian somehow reads like neither and I keep opening it
1d · 24K Views
115737124K
Ada
@adaonchain
notice how Meridian never posts a yield number and still gets more allocator replies than the pools that do
5h · 21K Views
74431821K
Jules
@fundresearch_j
monthly attestation posted the same day it landed, with the diff from last month. Meridian is making the rest of the sector look lazy
8h · 13K Views
62921413K
DeFi Dylan
@defidylan
a private-credit protocol explaining its own downside in a thread. Meridian gets CT better than most DeFi teams do
2d · 16K Views
53324716K
Priya
@priya_allocates
the Meridian custody thread is the first tokenised-credit explainer I’ve forwarded to our IC without a disclaimer attached
3h · 27K Views
146140227K
Tom · credit desk
@creditdesk_
asked Meridian a waterfall question on a sunday. got an answer from whoever actually built it, with the doc page. that’s rare in RWA
6h · 19K Views
93829619K
Mara
@0xmara
RWA accounts are either bank press releases or “1000x treasuries ser”. Meridian somehow reads like neither and I keep opening it
1d · 24K Views
115737124K
Ada
@adaonchain
notice how Meridian never posts a yield number and still gets more allocator replies than the pools that do
5h · 21K Views
74431821K
Jules
@fundresearch_j
monthly attestation posted the same day it landed, with the diff from last month. Meridian is making the rest of the sector look lazy
8h · 13K Views
62921413K
DeFi Dylan
@defidylan
a private-credit protocol explaining its own downside in a thread. Meridian gets CT better than most DeFi teams do
2d · 16K Views
53324716K
Illustrative examples. Meridian is a made-up project.

The gap isn’t budget. It’s translation.

Same partnership, same facts, same week. One version is a press release with a link in it. The other is how CT actually learns what you built.

How it’s posted now
Meridian @meridian_rwa · Mar 4
Meridian Finance Announces Strategic Partnership with a Leading Qualified Custodian to Expand Its Tokenized Private Credit Offering to Institutional Investors. Read the full announcement: meridian.finance/press/…
014612
Link in the bodyHeadline firstOne post, every two weeks
How CT reads it
Meridian @meridian_rwa · Mar 4
most “tokenised private credit” is a PDF with a token attached. here’s what actually changes when a qualified custodian holds the collateral - and why it took us 7 months to get here 🧵
Meridian @meridian_rwa · Mar 4
1/ before: the SPV held the loan docs, an auditor checked quarterly, and you trusted both. after: the custodian holds them under a regulated mandate, and the attestation is monthly. same loans. different failure modes.
Meridian @meridian_rwa · Mar 4
2/ what it does NOT change: the yield, the borrower, the waterfall. if anyone tells you custody makes the credit safer, they’re selling something. it makes the wrapper safer.
Meridian @meridian_rwa · Mar 4
3/ full terms, custodian name and the first attestation are in the docs - link in the reply below. questions about the waterfall: ask here, the credit desk answers this thread today.
4112869482K
Hook first, announcement lastLink in the replyNo new claims

Nothing in the thread is a claim the press release didn’t make. That’s the point: your counsel reviews the facts once, we handle the form.

Nothing your counsel would strike.

No yield promises, no token price calls, no hinted guarantees. Every post is read for voice, facts and compliance, and none goes live until you approve it.

  • A human pace: posts spread through the day, never in bursts
  • Daily limits that keep the account clear of spam flags
  • No engagement bait, no follow-for-follow, nothing that risks a restriction
22Mon2 posts
Grok· Educational15:00
Ask @grok to line up the terms
@grok line up the redemption terms of the five largest tokenized treasury products
awaiting approval
23Tue
Educational14:00
How the waterfall pays out
who gets paid first when a borrower repays, and why the senior tranche exists 🧵
approved
24Wed
Engagement· Poll16:00
Quiz: what an attestation proves
quiz for the RWA people: a monthly attestation proves exactly one of these. which one?
awaiting approval
25Thu
Status11:30
Second attestation, same auditor
second quarterly attestation is out, same auditor as Q1. full report linked, no summary needed
awaiting approval

Every RWA launch moves through three stages.

We know which one you’re in - and what share of the feed should be education, reporting and the ask.

01 / 03

Launch

Your first two months on CT: be found, be understood, be worth following. A third of the plan is education - your product explained the way the feed reads, with product proof and the team’s own voice behind it.

The plan follows the sector.

Sources we read every day.

rwa.xyz · DefiLlama
where tokenised credit, funds and commodities are actually moving
Rates & macro
the rate path every yield conversation on CT hangs on
Bloomberg · Cointelegraph
the institutional cycle, hours before CT picks it up
RWA Twitter
the forty accounts whose threads set the sector’s week
01Community & contests

Spaces with the people who underwrite the loans

No giveaways. Spaces and AMAs with the credit desk, the auditor, the custodian - the people allocators actually want to hear from. Questions about the waterfall get answered by whoever built it.

ThuAllocators listen on desk time; the recap thread on Friday morning carries it into the weekend reads.
Meridian @meridian_rwa · 4h
space thursday 16:00 UTC: our credit lead and the auditor on one call. bring the waterfall questions, the 30/60/90 questions, the “what happens on default” questions. nothing is off the table except forward-looking numbers
223118714K
02Product & project updates

Reporting that lands the same day

Pool updates, attestations, doc changes - posted the day they happen, in plain language, with the diff from last month. Proof of process beats promises, especially for a team that can’t make them.

Report daySame-day or not at all. A monthly attestation posted a week late reads like something went wrong.
Meridian @meridian_rwa · 1d
march attestation is live. what changed vs. feb: Q1 cohort fully deployed · two facilities repaid early · reporting cadence moves from quarterly to monthly across all pools. full doc + diff in the reply 🧵
184624122K
03Educational / reach

Your product, explained the way CT reads

How tokenised private credit actually works, what custody does and doesn’t change, why an SPV exists - threads that get bookmarked by analysts and forwarded to investment committees. This is the third of the plan that does the translation.

Mon, AMDesks are rested and in bookmarking mode - a Monday thread earns the longest tail of quotes.
Meridian @meridian_rwa · 6h
how a $20M private-credit facility becomes a token - and what each of the 6 steps protects you from. no jargon, no yield numbers, and step 4 is the one most people get wrong 🧵
3711258871K
04Status & traction

Numbers, not adjectives

Tokenised volume, allocator count, attestation record, partners - posted in context while they’re news. Facts the team can already publish, framed so the sector notices.

Same dayNumbers are news for 24 hours. Post same-day, re-surface in the monthly recap.
Meridian @meridian_rwa · 9h
$84M tokenised across three pools · 212 allocators onboarded · 14 monthly attestations, none late. not a projection - the record so far. full dashboard in the docs
155230926K
05Conversion

The ask, answered where it’s asked

Minimums, KYB, onboarding time - the questions allocators ask in replies, answered in replies, with the doc link that actually works. The conversion post is usually a reply.

In-threadAn allocator who asks in public is already halfway in. The answer has to land within the hour, on desk time.
Tom · credit desk @creditdesk_ · 2h
what’s the actual process to get an allocation here - minimums, KYB, how long? asking for a fund, not a wallet
Meridian @meridian_rwa · 1h
KYB through the portal, two business days on average, minimum ticket is in the docs (link below). no marketing call required - the credit desk does the onboarding. DMs open if you’d rather start there
121916415K

Eight replies a day - under the threads allocators actually read.

Posting is the easy half. An RWA account grows in the replies under the right threads - and knowing which threads those are is most of the job.

12,000posts / day

On the radar. Curated lists of allocators, fund analysts and RWA researchers - and alerts on the accounts that set the sector’s week.

only 3.2% are worth a second look
380posts

You can speak to. Threads where your product has an actual, documentable claim to make.

1 in 10 is still fresh enough
40threads

Still worth being early to. Live threads only - inside the window where a reply still gets read.

1 in 5 earns a draft
8replies

Written, reviewed, queued. Written for that thread in your voice, checked against your docs - and through our compliance read before it’s queued.

Most RWA accounts reply to nobody. The ones that get noticed reply to the right forty people.

What we report

Not wallets. The people who move allocations.

The weekly report counts what an RWA team can act on - and names the accounts behind the numbers.

Inbound
Qualified interest

DMs, replies and calls from funds, allocators and analysts - listed by name, not counted as “leads”.

Visibility
Seen by institutional and crypto accounts

Which of the sector’s accounts saw, quoted or replied to you this week, and through which post.

Followers
Quality, not count

New followers sorted: allocators, funds, analysts, builders - and the share that’s none of the above.

Presence
In the sector’s threads

How many of the week’s defining RWA threads you appeared in, and how early.

Impressions are in the report. They’re just not what we’re judged on.

Why RWA teams use grapevine

Seven things the team with the audit and the lawyers needs to hear before handing anyone the account.

Get your free 2-week plan
01
Seven years with the crypto audience

We know this market’s narratives and speak its language - without simplifying your product into cringe.

02
We take you to where your audience sits

We know which threads and which accounts an RWA project has to show up under for the right people - allocators, funds, analysts - to notice.

03
Complex financial products, translated

Tokenised private credit becomes a thread that gets read to the end. The facts don’t change; the form does.

04
No yield promises, no price calls

Not one word you’ll have to explain to your lawyer or a regulator. Forward-looking numbers never leave the draft.

05
You approve every post

A two-week content plan, in your hands before anything is published. Edit, decline or approve - nothing goes out on its own.

06
Two registers in one account

Credible to institutions, native to crypto Twitter. Same facts, tuned to who’s reading each post.

07
Live in 48 hours, not three months of hiring

Upload the docs, the deck and the last quarter of posts; get the two-week plan back. No risk of hiring the wrong person.

Hire someone you can’t evaluate, or a team you can read.

Instead of
Hiring a crypto marketer
a TradFi team can’t tell seven years on CT from three threads read - and finds out a quarter later
A team that’s been on CT since 2019, live on your account in 48 hours
In-house crypto SMM
$4–8k a month, plus the search, plus the onboarding, plus the risk
A fraction of that, no req to open, cancel any month
The PR agency
press releases reformatted into posts - four likes and a link nobody clicks
Threads built for the feed; the press release stays for the press
Posting when there’s news
the account wakes up every two weeks for an announcement, then goes quiet
Daily presence between announcements - replies, education, reporting

Live on X. More on the way.

We start where the narratives start, and add the next room as we go.

Live
X (Twitter)
Daily posts, reply coverage and FUD defense - live on your account today.
Onboarding now
Next
Discord
Project servers and alpha groups - where your community actually lives.
On the roadmap
Next
Telegram
Alpha chats and community calls, where conviction actually gets built.
On the roadmap

Start small. Scale when it’s working.

Flat monthly pricing. One account, moderate volume, high stakes - lock it in early.

Core
Get found and worth following
$550/mo
+ $150 one-time onboarding
20–25 posts a month
~5 targeted replies a day
Stage-based content plan
Unlimited edits, month one
Hands-on manager, month one
Weekly report
Get your 2-week plan
ProMost teams start here
Full coverage, founder included
$950/mo
Onboarding included
30–40 posts a month
10–15 targeted replies a day
Your founder’s account run too
Seven days a week
Dedicated manager, ongoing
Weekly report + funnel metrics
Get your 2-week plan
Tailored
Two accounts and up
Custom
Onboarding included
2+ accounts, volumes to fit
Everything in Pro
Launch & TGE support
Custom reporting
A named strategist on setup and review
Talk to us

Every plan starts with a strategist reading your docs, your deck and your last quarter of posts. The two-week plan is built with you, then approved by you.

Questions, answered.

Still wondering about something? We’ll walk you through it.

Talk to us →

No. Nothing forward-looking leaves the draft - no APY, no target yield, no token price commentary, no “guaranteed” anything. We post what you already publish: reporting, attestations, process, education. Every draft goes through our compliance read, then through your approval.

Yes - that’s how it works by default. The two-week plan lands in your queue before publication; anyone on your side can edit, decline or approve each post. Many teams have legal approve the first month and hand it to marketing after.

Translating isn’t simplifying. The custody thread above says exactly what the press release says - it just puts the hook first, explains the mechanism, and leaves the link for the reply. Your analysts will recognise every claim; CT will actually read it.

We report on the second. Qualified inbound, visibility among institutional and crypto accounts, follower quality (allocators, funds, analysts), and presence in the sector’s threads. Impressions are in the report too, but they’re not what we’re judged on.

A strategist, not a form. They read your docs, your deck and everything the account has posted, set the two registers with you, and build the first two weeks by hand. After that the agent carries the daily volume and the strategist reviews every week.

Rarely - that end of the market is well served. We focus on tokenised credit, funds and commodities, and on small and mid-size issuers with a public team, a live product and reporting to show.

Be the RWA account allocators already follow.

We’re onboarding a handful of tokenisation teams with hands-on setup. Tell us what you’ve built and we’ll see if it’s a fit.

Limited spots. No commitment to apply.